Let’s start with the basics, what is Google Local? Google Local is a free service provided by Google, allowing businesses to better engage with potential customers in their local area. It also allows local residents to discover local businesses, as well as review and rate their services. An example search could be for ‘Italian restaurant in Richmond’.
You’ll see in the screen shot below that three local Italian Restaurants have been displayed. These listing follow a set format with reviews clearly visible. If you were to click on one of the restaurants it would then display additional information about that business.
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